Branding
Luminary - Luxury Watch Brand Identity
Minimalist luxury branding, bespoke typography, and physical packaging design for a Swiss horology house.
Project Overview & Narrative
Luminary needed a brand refresh that celebrated classic Swiss precision while commanding modern digital elegance. We engineered a custom serif wordmark, embossed packaging suite, and an exclusive collectors catalog that helped their initial limited timepiece run sell out in under 72 hours.
Visual Gallery
Design Details & Artifacts
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